WATCHINDIA.TV PARTNERS WITH NDTV IMAGINE LTD.

WATCHINDIA.TV PARTNERS WITH NDTV IMAGINE LTD.
~ Amasses the largest selection of the Best Indian TV available on the internet ~

New York & Mumbai, 2nd September, 2008: NDTV Imagine Ltd, the new entertainment initiative from the NDTV Group today announced that its popular Hindi General Entertainment channel, NDTV Imagine is now be available on the Watchindia.TV platform. WatchIndia.TV
is focused on bringing India’s top rated content to Indians living in the diaspora who are eager to stay up to date with Indian culture, news and entertainment. Viewers from across the globe can now purchase NDTV Imagine on WatchIndia.TV as a standalone channel for $9.99 per month.

In eight short months since its launch in India, the channel gave audiences a new viewing experience with a series of fresh and innovative programming, making it the No. 3 channel in the country.

WatchIndia.TV is confident there will be significant interest from current and prospective subscribers. Thus far, NDTV Imagine has made significant investments in programming and that is reflected in its phenomenal success across all markets where present.

Speaking on the occasion, Gaurav Gandhi, EVP Business Operations and Content Syndication said, “We are excited to partner with WatchIndia.TV to make NDTV Imagine available on its platform. This association is an important step in our overall plan to explore new distribution avenues for our content and to reach out to a whole new base of audiences from across the world.”

In just over a year, WatchIndia.TV has attained its goal to become the resource for Indian TV with the largest selection of top rated content. WatchIndia offers over a dozen channels with multiple packages from $5 -$25 per month all catering to the wide variety of interests. WatchIndia.TV has the largest selection of Indian content anywhere and plans to continue to add up to 50 channels by mid 2009.

Watchindia.TV’s purpose is to offer Indian content to NRIs worldwide. “It is our job to have a finger on the pulse of Indian TV, new channels and hot shows, and we are very excited to have India’s popular GEC NDTV Imagine as a partner”, says Tripti Singh, Spokesperson for WatchIndia.TV.

About WatchIndia.TV
WatchIndia.TV is the first site from Live Asia TV, an innovative new Internet Television company whose goal is to bring ethnic Asian programming to those residing in other countries. WatchIndia.TV partnered with top rated Indian networks to offer subscribers the flexibility to watch the best national and regional channels when and where they want. For more information, or a free trial, visit www.WatchIndia.TV.

About NDTV Imagine
NDTV Imagine is the new entertainment initiative from NDTV Ltd. Spearheaded by Sameer Nair, the company has planned strategic forays into key businesses in the media and entertainment space. The company launched its Hindi General Entertainment channel, NDTV Imagine in January 2008, and promises to 'Entertain and Delight' audiences with a whole new world of Hindi entertainment. NDTV Imagine offers a wide variety of fresh programming across genres ranging from light-hearted family soaps to period dramas and from music based shows to the most glamorous events of the industry. For more information visit www.ndtv.com.